Google Local or Google My Business is a tool for businesses and organisations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers to find you and tell them the story of your business. You can write articles, upload photos, videos and more to show customers what your business has to offer.
Magnat Center is one of the businesses we have helped with Google local. They did not show up as a gym, nor did many people find the business by search or maps. They did not reach out to people outside of Oslo and people did not find the entrance to the center. They did not use articles to reach out to new and existing customers to let them know about fitness classes, flu vaccine and so on.
After a couple of adjustments this changed!
Magnat Center has gone from having a total search and maps views of 5,900 to 23,200!
People asking for discretion to Magnat Center has gone from 43 people within Oslo to 146 within Oslo, in addition to 10 from asker, 13 from Bærum, 10 from Nesodden and 13 from Nittedal a month.
After taking pictures of their location and facilities Magnat Center’s pictures are now viewed 405% more than competitive businesses.
We have been writing articles for Magnat Center which gets close to 5000 views a month.
Magnat Center is also ranked as nr. 3 when it comes to gyms in it’s area.
Social media is a cheap and effective way to market your business either you choose to use Instagram, Facebook, Snapchat or something else. Even though Instagram has gotten a lot of publicity lately, Facebook is still king with more than 2 billion monthly users!
Understanding Facebook for business may seem difficult, however, when you understand the rules and algorithm its a really powerful tool for any business. You can easily target a specific audience through paid campaigns as well as see all insights from the campaign. Facebook knows a lot about its users, so if you play your cards right you can use all this information to your advantage!
With Facebook Business you'll receive weekly and monthly reports with numbers showing what you're doing good and what you can and should improve on. The report includes page views, reach, engagement, response time and rate and followers.
When creating a website for your business it’s important to think about and implement certain things to boost the sites SEO. SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Only a handfull of your visitors will come from social media, direct, referral or other. Think about your own use of search engines, how many times do you click on sites that are not on the first page of google or any other search engines? In other words getting your website higher in the search engines/first page of google is extremely important.
If you're looking for an analytic tool to see where you get your traffic from, we recommend google analytics. It will show you your demographic, bounce rate, average visiting time and so on. It also shows you what people searched for when they found your page. It's free, easy to understand and use.